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From the Back Cover
This concise, practical book is written for you if you want to become more adept at business etiquette—those important do's and don'ts for every business setting—that will help you appear poised, confident, and professional.
Excerpt. © Reprinted by permission. All rights reserved.
HOW THIS BOOK CAN HELP YOU
This book is for you if you want to secure a foundation of business etiquette knowledge, to answer specific etiquette questions, and to put your best foot forward to be recognized as a professional. The book will answer questions such as:
Perhaps most importantly, this book will help you appear poised, confident, and professional by providing essential information and practical examples of important etiquette practices in today's changing working environment.
WHO CAN USE THIS BOOKThis book was written for you if you want to become more adept at business etiquette—those important do's and don'ts for every business setting. Here are just a few reasons why mastering the basics of business etiquette is so important to your career.
We have conducted seminars and coached students and experienced managers on the basics of business etiquette for years. After many discussions, it became clear to us that, no matter who was asking the questions about proper etiquette, those questions began to show similarities: it seems that business people have many of the same concerns and discomforts when it comes to questions of etiquette.
As we searched for a book that provided clear, concise, and useful guidelines for these questions, we were disappointed. What we found tended to fall into one of two categories: one group of books was both cutesy and almost flippant about etiquette issues; the second group read like tomes covering everything you could ever think to ask—and in excruciating detail.
To fill that gap and address the needs of busy professionals, Prentice Hall has created the Prentice Hall Series in Advanced Business Communication: brief, practical, reader-friendly guides for people who communicate in professional contexts. (See the inside front cover for more information on the series.) Like the other books in the series, this book is . . .
For ease of use and reference, we have divided this book into eight, self-contained chapters. Each chapter is packed with useful information for everyday and special business settings and occasions.
Chapter I : Understanding the Rules of EtiquetteA quick trip back through history sets the stage for etiquette practices today. Although some things have changed, many modern rules of engagement are deeply rooted in the practices of the past. The chapter concludes by exploring what you need to know to work confidently in today's changing business world.
Chapter 2: Creating a Powerful First ImpressionLearn to make the most out of the powerful messages you send by how you dress, make introductions, shake hands, and carry on conversations during first encounters. In addition, this chapter pays special attention to interviewing skills, one of the most difficult relationship-building situations we face during our careers.
Chapter 3: Maintaining Business RelationshipsMaintaining positive and productive working relationships requires effort on your part. Learn how to deal effectively with the inevitable conflict that finds its way into working relationships. Discover how to destress travel, deal with your own or others' romantic inclinations, and how to maneuver effectively through your physical working environment.
Chapter 4: Communication EtiquetteThis chapter provides an overview of communication etiquette-written and oral-to use in the wide variety of channels we use today (ranging from email to telephone to face-to-face). Learn how to identify your audience, then construct and deliver effective messages.
Chapter 5: Basic Business Dining EtiquetteBusiness dining is much more than sitting down to a meal. This chapter equips you with the fundamental etiquette basics for typical dining settings, from breakfast through dinner. Learn what is expected of you as a host or a guest.
Chapter 6: Special Dining EventsSpecial dining events can be a bit intimidating by their very nature: they are special! We take the mystery and possible intimidation out of formal events by deconstructing the courses at a meal and setting and walking through the basic do's and don'ts. You will also learn how to enjoy yourself at banquets, celebrations, and casual business dining settings.
Chapter 7: Successful MeetingsThis chapter covers what to do before, during, and after a meeting. Learn how to be a productive organizer, facilitator, and participant.
Chapter 8: Cross-Cultural EtiquetteVenturing into the international business arena requires learning a new set of etiquette skills. In this chapter, you will learn the nuances needed to greet people and build relationships in various cultures. Eye-opening examples will alert you to the importance of studying other cultures in detail if you want to avoid embarrassing cultural faux pas.
BIBLIOGRAPHYThroughout the book, we provide practical advice for novices just entering the work world, as well as seasoned executives seeking to keep their business etiquette skills on the cutting edge. In the bibliography at the end of the book, we include a list of references for those interested in exploring a subject in more depth.
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